The sudden emphasis on entrepreneurship does not hide the fact that these women used their sex appeal to create opportunities in the first place.
They worked as administrators of the site and gave advice to members on how to evade law enforcement when using the platform for illegal child pornography.
But according to Crystal Simeoni, an expert on gender and economic policy, Kenyan society encourages sugar relationships in other ways too.
She used the remaining 100 Kenyan shillings she had in her wallet and took a bus to the city centre, where she looked for the first man who would pay to have sex with her.